As the retail landscape continues to evolve as consumers adapt to a hybrid work model, their beauty-buying habits are changing too, according to the NPD Group. The Numbers:

Emma Fishwick, Account Manager, NPD UK Beauty, explains that, "Consumers continue their love affair with fragrance, and this remains the key driver of the prestige beauty market. It is interesting to see the new stars emerging as consumers opt for lip products with benefits to hydrate and protect their lips. More broadly, skincare continues to be a popular part of consumer's beauty regimes, especially with the growth of face and body supplements."